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CORPORATE BRANDING

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Your brand is WHO you are, WHAT you do,

WHY you do it, and who you do it FOR.

How strong is your brand?

Is a brand more than just a logo?

Or are they basically the same?

What’s the process to develop a strong corporate brand?

There are so many questions, let’s talk first about what a brand REALLY is (hint: it’s NOT just a logo)

Before you can fix something, you need to know what’s wrong with it. That’s why it’s a good idea to do an audit of your organization’s existing brand. Take a look at the current brand messaging, visual identity, how the website looks and feels, print materials, and so on. Evaluate the strengths and weaknesses that currently exist. What needs to change? What elements do you want to keep? This is a good time to evaluate the brands of your competition as well.

Gather together the leaders of your organization (not just the marketing people) and hold an open discussion about what your company stands for.  Your mission, your customers, your products and services, your promise, etc.  It helps to have someone leading the discussion here, whether it’s someone from your company or one of our friendly brand coordinators, to help drum it all down to your key brand messaging.

Now, take these key messages to the rest of your company’s employees.  Distribute a survey or questionnaire that assesses how the staff really perceives the company and what they think the brand should communicate.  This ensures that your organizational leaders are on the same page as everyone else.

Now it’s time to take all this information and narrow it down to a unified brand strategy and represent it visually with a logo.  For some businesses, this means taking their existing logo and updating it to better represent the company’s mission. This is not the time to skimp and ask your friend you knew from high school to come up with a logo.  Think of this as a long-term relationship – you want your logo to stand the test of time.  Hire a credible agency with a robust design portfolio and great references, like Frugalmiser.
Frugalmiser will put together a guide for how your brand should be visually represented – including colors (with the precise color builds), fonts, and how to use the logo in a variety of different situations (black and white, color, on dark backgrounds, etc.). If only half of your team is following your brand guidelines, you’ll lack that consistency that’s so important.  You’ll end up with highly public marketing materials that are chock full of old logos, the wrong colors, and just look a mess.
For businesses who haven’t yet developed a corporate branding campaign, it can be overwhelming to even figure out where to start, and how much to spend, especially now! Most businesses in the aftermath of the Pandemic feel like they don’t have the time, energy, resources and budget to essentially ‘start over’ with their website, marketing materials, social media pages, etc. to make it all look branded. But the longer a business waits, the worse it’s going to get. Over the past year, finding and doing business digitally has taken over, people can see if a business branding is disjointed and confusing. Our process here at Frugalmiser makes this seamless and effortless on our clients. You are involved every step of the way, but we make it easy so you can get back to what you do best.

PROCESS

Try Our Process

RESEARCH & ANALYSIS

Frugalmiser conducts research into the habits and preferences of its clients before it launches an advertising campaign. This nails down an understanding of who its clients are, as well as what appeals to them.

ROADMAP PLANNING

Frugalmiser will develop an advertising & marketing campaign that makes sense to your budget and industry. We are very miserly when it comes to your advertising dollars. We develop strategies that are executed over several months.

EXECUTE & MONITOR

Frugalmiser takes pride in the work we provide so we are with you every step of the way. From monitor commercials to make sure they air when scheduled to checking on printed materials to make sure the print is sharp and placed properly, MiserMan and his team of cost savers are on it!

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