Keyword Research
Frugalmiser has a comprehensive keyword research algorithm that helps you find keywords that your customers will be able to find you with. Frugalmiser therefore finds you the keywords that give you the best chance to make more sales.
Website Analysis
After just a few steps, our website analysis will show you an exact overview of your presence in the most important business directories, SEO metrics, and much more.
On-Site SEO Optimization
Frugalmiser will optimize individual web pages in order to rank higher and earn more relevant traffic in search engines. Google is becoming more intelligent and just adding keyword rich content will not help you rank on first position after recent algorithm updates.
On Page optimization tips and factors
- Write original and useful content
- Don’t just add keywords to your content. Instead provide valuable information
- Your site structure, URL structure will matter a lot
- Your site should load fast
- Your site should be mobile friendly
- Your site should be updated on a regular basis
Off-Page Optimization
Frugalmiser will build links, promote your website in social media and tie everything together giving you the best outreach. Links are important for ranking and trust. But you can’t just create links from any websites. Instead you must earn links from authority websites and they should be relevant. If you start building links from poor quality websites having very thin content, you will not be able to gain ranks.
No Pay-Per-Click
- It’s Expensive!! – If your company operates in an obscure industry, the cost to get to the top of PPC may not be very high. But for most companies, there are many other competitors also bidding for space for the same keywords. Instead of paying pennies for each click, you might find yourself spending tens if not hundreds of dollars just to get a click.
- It’s Time Consuming – Managing a Pay-Per-Click campaign correctly really takes a lot of time. You have to learn how to use the tools, you have to setup the system, you have to actively manage your ads and keywords you are bidding on – constantly adjusting what is working and not working. It can easily add up to a day or two a week, even if your budget is relatively small.
- It Requires Full-Time Efforts of You or an Employee – Since PPC can be so time-consuming- it’s quite possible that you don’t have time to do this yourself. This means either working even more hours (and for a startup, what’s a few more hours on an 80 hour work week), or hiring another employee (or an agency). These additional “hidden” costs are never talked about by the big proponents of Pay-Per-Click.
- It Only Delivers Clicks, Not Sales – PPC is all about you paying to get someone to click on your ad. What if the keywords you are bidding on and the text of your ads don’t deliver the right prospects to your site? What if your landing page or website is not optimized for that traffic? Even with the best Pay-Per-Click campaign ever, if you cannot convert those visitors (that you paid for) into paying customers, then you paid for a click, and not much else. No lead info, no phone number. Nothing!
- It Gets More and More Expensive – The biggest secret of PPC advertising is that the more successful you are with it, the more expensive it gets. If you’re in an industry that can find customers and convert them using PPC, the chances are that your competitors can do this too. As each company starts using PPC, the cost to get to the top increases. Each company basically bids up the cost of PPC until you get to the point where it’s so expensive, that you really can’t make any money acquiring new customers using this channel.
So, should you ever use PPC? You could, it has its place, just like all other marketing channels. However, if you are trying to acquire as many customers as possible, at the lowest cost possible, use Frugalmiser to optimize your website and deliver the right kinds of visitors to your business. Don’t pay for clicks, pay for customers!
Local Ranking Data
The best thing is that Frugalmiser shows you exactly how easy it is to find your website in different locations. You can see how your website ranks in your city, in the neighboring city, or even how it ranks nationwide.
Daily Ranking Information
How do you measure your success and know if you are improving? Frugalmiser always has your daily ranking data for all of your keywords, and the best part is that we have all of your ranking data for each of your selected locations. This way you can find out how well you are doing in every region you operate in.
Your Competition
With Frugalmiser you are always one step ahead of your competitors. Frugalmiser monitors their rankings and tracks their development – until you pull ahead.
Google Analytics
We can easily link your Analytics account with your SEO package and receive exact information about which keywords are working the best for you.