Graphic Design

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Logo Design

Why Graphic Design Should be Your #1 Priority

Small business owners typically run on limited resources, and while each wants a beautiful website, clever logo, and compelling marketing collateral, they’re not always willing to pay professional rates to get them. Instead, they ask an employee without adequate training—usually a marketing assistant who wears many hats—to try their hand at DIY design. Or they start searching the web for “cheaper” options. Either way, the business owner is probably not going to be happy with the results. Frugalmiser was started on this very premise. Small businesses presume they cannot afford to get things done right. Frugalmiser works with you and your budget (or lack thereof) to make your business outshine your competition.

YOU NEVER GET A 2ND CHANCE

You never get a 2nd chance to make a great first impression. Whether it’s a website or the logo in an email signature, potential customers will judge a business in just a few seconds based on visual appeal alone. High-quality graphic design gives businesses credibility—and that’s priceless. No matter how great a product or service, with poor design, it’s unlikely anyone will stick around the company’s website or keep its email long enough to find out.

TELL A STORY

Similarly, it’s important that people get a feel for what a business does even if they’ve never heard of it before. Thoughtful design evokes the right image in customers’ minds. The concept for a daycare center would be entirely different than that of a law firm. That’s a dramatic contrast, but it holds true in more nuanced ways as well. Consider, for example, Beecher’s Handmade Cheese, a small company with a short history rooted in Seattle. Beecher’s finely detailed logo and packaging labels echo the artisanal nature of the company, the historic imagery alludes to tradition, and its black and white color scheme suggests a classic quality.

STAND OUT

Solid graphic design provides branding consistency across every visual, customer-facing aspect of a business. A professional graphic artist will use precise colors, typeface, imagery, and mood for everything he or she touches. This way, customers have the same experience visiting a company’s website as they do reading its brochure. Think of it as a kind of alliteration—it helps the business become recognizable and memorable. Plus, consistency symbolizes professionalism, and professionalism symbolizes trustworthiness. It’s win, win…win.

BE CREATIVE

If there’s one thing all small businesses have in common, it’s that they all face competition. And to set themselves apart, they generally have a handful of differentiators, whether those include pricing, quality, customer service, or something else entirely. But consider that creativity can help a small business stand out, too. A company’s visual communication plan serves many purposes, and making the business unique should be one of them.

CONVERSION

A slick website is nice to have. A slick website that converts is even nicer. Design isn’t just about making things look pretty; effective design should entice and persuade. A smartly designed website can direct visitors to take action, like clicking a “buy” button for instance. A well-crafted pamphlet compels readers to keep turning pages. Professional graphic design has the potential to deliver measurable results for a small business.

SAVE MONEY & TIME

When businesses don’t take graphic design seriously in the beginning, they will more than likely go through a design overhaul eventually—in some cases, more than once. However, quality design has longevity. Paying for great graphic design one time is no more expensive than paying for subpar design multiple times. Not to mention, redesigning a business’ image over and over wastes time and can be detrimental to its brand. Do you find yourself changing your design every time you update a phone number, email or marketing material? Great graphic design breeds consistency and over-all image and quality.

WHY USE FRUGALMISER

You don’t want your graphic design job to go to press just to have the printer discover that you didn’t set your borders correctly or that your fonts are corrupted. You also don’t want a website with pages that are slow to load, hard to find, or all but unreadable because of bad image files. If anyone did find your site under those circumstances, they’d be sure to leave quickly. Don’t frustrate your potential customers or take the chance of a costly redo get it right the first time by using a graphic design professional. Our graphic design team becomes a trusted partner and creative advisor whose work will benefit the business owner for many years to come. You can’t say that about a cheap online logo design service. You’ll receive the greatest benefit when you get to know a designer personally, review their previous work and make sure they’re a good fit for your company and team.