Is Print Advertising Right for Your Business?

Are printed materials dead? Not even close! While print is changing, the medium of print is becoming more creative, useful, and cost effective. Take this opportunity to look at your own printing efforts. Could you be doing more or…better? Frugalmiser’s team of creative minds can help you assess your current printing needs, increase your design value, and cut down your production costs. Get the process started, and drop us a line today!

Perhaps the most important benefit of print media is tangibility. Among the reasons why many people prefer print has to do with the feel of the paper, having it in their hands means that the content is real, it exists. Print media is unique in its capability to trigger a number of senses; of course the feeling of paper, the smell of the ink or of an added scent, paper can be eaten or even listened to (when a chip is added). Paper can change color when heated or put in front of a light, an ad can feel rough as sand or smooth as silk, all adding to the sensory experience of the advertising. Triggering multiple senses will add to the effectiveness of print advertising. Martin Lindstrom, writer of Brand sense, says that when brands appeal to more than three senses, advertising effectiveness will increase by 70%.
In many ways, print is the ideal marketing medium. Each of the six types of print media have their own unique quality and role in their readers’ lives. For newspapers, they become part of their readers’ day as they educate and inform with credibility and trust, while consumer and customer magazines create engagement through entertaining content. Direct mail uses its ability to gain access to people’s homes and lives to deliver a targeted sales message, while door drop have an enviable reach and ROI. Finally, catalogs provide inspiration for customers before leading them online to make the purchase. On their own, each channel fulfills a vital marketing role. When combined with other media, they are a highly effective force for any campaign, for any brand.
The key to successful marketing is engagement, drawing your customers in through attention-grabbing content before rewarding them with a worthwhile offer or service. Print media is a trusted source for news and other information and consumers take time to read a door drop leaflet, magazine or customer magazine. Print media offers a host of content areas: news, information, education, inspiration, special offers and entertainment, all of which generate engagement between the reader and the advertised brands. Indeed, advertisements are as much a part of the reading experience as the editorial content, with magazines and newspapers providing exactly the right context for a relevant brand campaign.

We’ve helped our clients print better through tasteful use of color, distinct papers, and interesting printing techniques that pop. To our clients in the creative world of advertising and promotions we represent quality print design. We’ve found that what clients really want is stability, consistency, and competitive pricing that does not jeopardize the high quality their brands depend on. As a matter of fact, some of our clients include our print specialists in the initial planning stages of a project to lower costs, help them plan better, and provide logistical insight. We do this by participating in the creative process, so we can recommend the right paper types, digital or offset printing, dye designs, spot colors, finishing, and structural designs. In the end, our clients can rely on a smooth production process with expectations that are right on target. We’ve become a valuable knowledge center for reaching people offline. Since most tactics are online for these clients, we’ve found cool ways to integrate print with online marketing tactics, adding a whole lot of value to their campaigns.

Consumers lives are increasingly online. Social media describes what they do, Google will help them to find whatever they need, YouTube to watch the newest videos and sites such as Amazon to buy the products on their wish list. Paper is now an ideal way to get readers online too, for example, the advertisers’ website or Facebook page. With QR codes, Augmented Reality, Near Field Communication or Digital Imprints, readers can have immediate access to the most appropriate online page. These technologies form a bridge between print media and a brand’s online presence, inviting consumer reaction, feedback and purchase, all via a smartphone, tablet or PC. Such technologies increase the effectiveness of print media, as well as enhancing the consumer experience.

Print media exists in many forms: from mass media (hundreds to millions of copies) to one-to-one (the personalised version). In between, there are formats such as the personalised newspaper or magazine – titles that have content tailored to the specific reader. Modern digital presses offer marketers and media and advertising professionals the ability to print entire publications based on the profile and needs of their consumers or even to integrate digital content in a mass produced magazine or newspaper. This personalisation adds to the effectiveness of the print medium as consumers prefer a tailor-made approach to the generic. Such flexibility and adaptability allows the marketer and brand owner to choose exactly the right print media for their brand.

An effective marketing campaign works best when print is used with other media as one element of an integrated solution. Research has shown that adding print to the advertising media mix will increase the ROI of the overall campaign. Print media will not only add to the ROI, it will also enhance the ROI of TV or online in the mix. For example, TV’s ROI increased by 61% when used in combination with print advertising.


Let Frugalmiser Show You


According to Dun & Bradstreet, small businesses have an advantage over national businesses when it comes to print advertising. Advertising in a neighborhood or small local newspaper or magazine is an effective way to reach your target audience. The price of your print ad depends on the newspaper’s popularity and your ad’s size. With so many different ad sizes available, you can probably find a size that fits your budget.


Catch the attention of commuters with billboards and other outdoor advertising options. Connect your brand with your audience at the right time, right context, and location. Let us help you share your brand story! We offer static and digital billboards, and other outdoor advertising options – that are sure to fit your ​marketing goals.


Every business needs marketing materials, but printing costs can add up. To keep marketing budgets in check, many business owners turn to do-it-yourself websites to design and print materials on their own. Whether you’re in need of business cards, an outside banner or flyers and brochures, Frugalmiser can not only make sure your branding is consistent, but also make sure your pricing is competitive and your quality is perfect.


Direct marketing is a perfect opportunity to get your company’s name in the hands of customers who want to hear about your latest products, services, and coupons. You need to acquire new customers but may not know how to find them. Frugalmiser not only designs a call to action through the mail, we ensure it’s only in the hands of your next customer and not 1000’s of homes that may not need you.